Our Story

is one of the most-trusted athletic footwear and apparel retail chains in the United States. What began as a small, family business has now grown into an extremely-popular chain of stores and an online retail site — shoepalace.com.

SP was built on a strong belief that amazing buyer service, above all else, is the most-important reason why any business flourishes. prides itself on offering its customers the Ultimate Experience when it comes to their shoe and apparel shopping. Our locations, staff, and products are all the very best imaginable. carries only elite shoe and apparel brands. Our chic and loyal clientele reflect that commitment to retail excellence.


The Foundation

The Mersho clan founded in 1993. A single brick and mortar location in San Jose, CA started it all. The brand was built on character, comittment, and ingenuity. Presently, retail locations are located throughout the Southwest, and we are constantly expanding. That amazing growth from a single, humble location to over 160 stores was accomplished by dedication, hard work, and a commitment to providing a warm, family-type atmosphere for our customers.

Our Values

From the very start, separated itself from the competition by making sales secondary to the customer. SP puts the consumer on a pedestal because they have been so instrumental in making us the huge success we are today. We would not be in our current position without the strength of our supporter’s loyalty.

To ensure that every one of our loyalists has a rewarding experience every time they step foot into one of our locations, we have hired employees who understand and uphold what SP was built upon. Our faithful and hard-working staff is an extension of the culture.

realizes that awesome customer service alone cannot make a business prosperous. We have also dedicated ourselves to carrying only the premium and in-demand footwear and apparel. We have an eye for the hottest styles and trends because we have an interest in the merchandise we sell.

The Mersho family chose athletic footwear and apparel as their profession because they knew that market and had a passion for it. The customers are chic and fanatical about their shoes and apparel. We make sure to supply them with the most stylish brand names available. 

 Our Culture

When a customer walks into any location, they are instantly treated like a member of the family. We were founded and are run by a close-knit clan, and that can be felt in every single store. has come so far because the Mersho family takes great pride in their work. That commitment and passion can be felt in every location, and it inspires the very best from each and every SP employee. The SP family is endlessly pushing themselves to evolve and upgrade. We are never satisfied with our accomplishments, and our commitment to excellence never diminishes.


Giving Back to the Community

It’s always been essential to the Mersho family that they give back to the communities that support them. That’s why actively supports The Boy Scouts of America, St. Vincent de Paul, Make A Wish Foundation, Live To Give, Sacred Heart, and many other organizations. By making year-round charitable donations and being involved in a vast array of initiatives, has been able to make a positive impact on many lives outside the retail industry.

Our Mission

strives to be more than just another store that sells shoes and apparel. We are genuinely committed to making a positive impact on our communities. We will continue to evolve and expand as we consistently deliver on our promise to our valued customers… the Ultimate Experience!

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Simply choose your style on the product page then click the “Add To Cart” button and follow the simple steps to complete your order.

We’ll prepare your order and let you know when it’s on its way!

Delivery Time=Processing Time +Shipping Time

The time frame of order delivery is divided into two parts:

Order cutoff time: (GMT-05:00) Eastern Standard Time (New York)

Our estimated delivery dates are based on several factors, including the destination address and how quickly we can assemble and prepare your items for shipment.

During peak seasons and promotional sales, delivery might take a little longer.

Our orders will be shipped via USPS or UPS FedEx and DHL. Our estimated delivery date depends on many factors, including the destination address and how quickly we assemble and prepare your items for shipment.

Expect an email with a shipment tracking number and a link to update your order status within 5-7 days after placing your order. If you haven’t received this email after the specified timeframe, contact our support team at .

Tracking numbers may take 1-2 days to appear in the shipping carrier’s system. If the tracking number is not working within a few days, please contact the shipping carrier.

Orders typically ship within 5 to 10 business days. For international orders, transit will take an additional 1 to 2 weeks.

If your order has not arrived after 10 business days (domestic) and 20 business days (international), please contact our team, we are happy to assist.

We accept the following payment methods for orders placed on beharlem.com:

  • Credit and Debit Cards: We welcome major credit and debit cards, including Visa, MasterCard, American Express, and Discover.
  • PayPal: Enjoy the speed and security of PayPal for online payments. Use your PayPal account or check out as a guest with a credit card.

Just after your order has been successfully placed.

We adhere to the highest industry standards to protect your personal information when you checkout and purchase.

Your credit card information is encrypted during transmission using secure socket layer (SSL) technology, which is widely used on the Internet for processing payments. Your credit card information is only used to complete the requested transaction and is not subsequently stored.

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